Identity & Packaging

brand identity
packaging concepts

work done @ Colectivo da Rainha
year 2014

Branding, identity and packaging for the traditional salt brand Ilha dos Puxadoiros.
Puxadoiros is small island located in a salt water river surrounding the city of Aveiro in Portugal.

The identity was based on the craft and cultural heritage of the island and of the city, using the hand carved logo to communicate the traditional salt production.