more than a landscape
this is my happy place

Artigo Keramica 2023 (PT)
O Design na Indústria Cerâmica - O que influencia a criatividade?

Interview 2021 (EN)
Tableware International Magazine

Olá, Hello!

My name is Filipa, I'm an experienced Industrial Product Designer and Marketing Manager from Portugal, highly experienced in designing and communicating for the B2B & B2C channels.

In 2021 I was appointed Tableware Designer of the Year by Tableware International Magazine Awards of Excellence for my design and creative direction of porcelain tabletop products.

For 7 years I specialized in homeware products, managing a design team, designing porcelain goods, and improving all levels of brand identity, international trade fair presence, overall marketing strategies, and brand communication.

Currently, I am working at different industry levels as a Marketing Manager targeting the B2B, ATL and BTL on specific channels with special focus on developing brand awareness among industry specialists and generation of relevant business leads.

I aim for new experiences and to broaden my expertise, connecting with the industry through Marketing & Design.

Graduated from ESAD.CR in 2008 in Industrial Design, and since then I have broadened my experience in Marketing, Graphic Design and Photography with top skills improved over the years.

I'm also an analog photography nerd and a longboard skate enthusiast!

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EXPERTISE

Marketing management
International Trade fairs
Digital Marketing
Endomarketing
SEO / Ads
Social Media
Email Marketing

Creative Direction
Product Design
Surface Pattern Design
Graphic Design
Editorial Design
Photography
Illustration
Trend Research
 

PROFILE

Creative
Detail focused
Team leader & player
Trendspotter
Hands-on approach
"Techy"
"Can do" attitude
Joyful
Dynamic
Curious

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Reach me at:
mail@filiparicardo.com