Porcel Video


Art Direction & Video Concept

creative direction


work done @ Porcel
year 2018




A genuine and romantic perspective of how Porcel porcelain pieces are manufactured in different production moments.

Throughout the process, of producing and decorating, each piece flows inside the factory traveling in the hands of most workers. Focused on those hands, the precision and the dedication during the production process, Porcel wanted this video to engage with the viewers on a close up level, showing delicate details along the way.


The main challenge was for the video to reflect and communicate the company’s product care, attention to detail and combination of handmade tradition with technological innovation, all of which are part of Porcel's identity since 1987.

Beautiful video capture & edit by Twinly


" The true secret of happiness lies in taking genuine interest in all the details of daily life."

William Morris